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Isgrig will lead the brand through its next phase of expansion.
March 5, 2025
By: Lianna Albrizio
Following a successful debut in select stores via the Sparked program, “clean” ingredient-led skincare and fragrance brand Dime will roll out nationwide across all Ulta Beauty locations.
Originally founded as a DTC brand, Dime is expanding its footprint in omnichannel retail, anchored by Ulta Beauty, the brand’s first retail partnership to date. Dime’s partnership with Ulta Beauty has been a pivotal driver of its growth, including one 7 Summers sold every four minutes.
The expansion comes as the brand taps Cyndi Isgrig as its new CEO.
As CEO, Isgrig will lead Dime through its next phase of expansion, reinforcing the brand’s commitment to effective and purposeful beauty solutions, officials said.
“Isgrig is a highly respected C-Suite leader with deep expertise in the beauty industry, bringing a track record of driving growth and innovation,” said Dime’s Founders Baylee and Ryan Relf and Mitch Casey. “Previously CEO of Dermstore and a trusted advisor, board member and interim president at DIME, she is known for her customer-first, data-driven approach—critical attributes to Dime’s continued success.”
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